Promo to announce the launch of Channel Four's streaming service becoming available as a dedicated app in the latest Microsoft operating system - Windows 8. The brief was to demonstrate the range of programming and anarchic personality of the channel, within the strict corporate brand guidelines of Microsoft. The promo featured across all Channel 4 platforms and before every Channel 4 stream.
Client: 4oD / Microsoft for Channel 4
Produced by Earth London
Concept, Design & Direction: Gavin Lamb
Animation: Richard White