Eén – Channel Brand

Visual Identity

Client: Eén / VRT (Belgium)
Agency: Hello Charlie
Brand Identity, Art Direction & Motion Design: Gavin Lamb
Sound Design: VRT
Imagery/Footage: Eén / VRT 

Radical rebrand for Eén (One), a progressive public-service broadcaster with a clearly defined purpose to improve inclusivity and promote positive social change in Belgian society. This evolved brand identity is strategically designed to amplify this position and compliment a broad range of intelligent original content, from provocative documentaries, public forum discussion programmes and reality series that break down social barriers through positive representation, to general entertainment formats such as quiz shows, sitcoms and drama series.