How To Play...


Series of animated promos commissioned by Camelot in the UK to demonstrate how to play each of their games, in a fun and engaging way. All assets and animation style were originated specifically to conform to the newly established National Lottery brand, designed to unify each of the National Lottery games; Lotto, Thunderball, EuroMillions, HotPicks and Gamestore.

Client: Camelot
Produced by Hello Charlie
Concept, Design & Direction: Gavin Lamb
Lead Animator: Gavin Lamb
Animation & Additional Design: Alex Dilworth
Animation: Tom Lee
Voice Record & Music supplied by the client