The Grammy Awards 2025

360 campaign identity for the 2025 Grammy Awards
Elegance meets edge with this dynamic design solution that brings heritage into the modern digital age.

Client: The Recording Academy/CBS
Design Agency: Hello Charlie
Concept, Design & Direction: Gavin Lamb
Motion Design & Animation: Gavin Lamb
3D: Toby Barnett
Production Manager: Katie-Jane Yates-Smith

The Recording Academy
John Loken - Executive Vice President of Marketing, The Recording Academy
Linda Cobb - Creative Director, The Recording Academy

CBS
Ryan Brockington - Executive Vice President, CBS Creative Marketing
Randy Eisenberg - Creative Director, CBS Creative Marketing
Gracen Lew - Art Director, CBS Creative Marketing