The Grammy Awards 2026

360 campaign identity for the 2025 Grammy Awards
Elegance meets edge with this sophisticated design identity that blends heritage and modernity

Client: The Recording Academy/CBS
Agency: Hello Charlie
Concept, Design & Direction: Gavin Lamb
Motion Design & Animation: Gavin Lamb
3D: Andy Power
Production Manager: Katie-Jane Yates-Smit

The Recording Academy
John Loken - Executive Vice President of Marketing, The Recording Academy
Linda Cobb - Creative Director, The Recording Academy

CBS
Ryan Brockington - Executive Vice President, CBS Creative Marketing
Randy Eisenberg - Creative Director, CBS Creative Marketing
Gracen Lew - Art Director, CBS Creative Marketing